Creating an interactive data experience Free Webinar 09/21/2021 Creating an interactive data experience Sign up now
Close banner
Go back to Blog's hub Blog   |   tags:  

Savor the Benefits: Taking the Mystery Out of “Big Data” for Restaurants

Written by GoodData Author  | 

Share
Savor the Benefits: Taking the Mystery Out of “Big Data” for Restaurants

Competition in the U.S. restaurant industry is at an all-time high. According to the National Restaurant Association around 60,000 new restaurant locations open every year, while 50,000 others close their doors. To be successful in this fiercely competitive environment any and every advantage must be exploited to it’s fullest, and if it’s well-managed the data that your restaurant generates every day can give you a critical edge.

From POS information and in-store traffic to social media, inventory analytics and countless other sources, restaurants are now generating more data than ever before. When properly harvested, packaged and distributed to the right people, this data can be used to better understand your customer’s preferences, improve their in-store and online experiences, and drive increased revenues. But for many, big data remains big mystery. “What, exactly, is ‘big data?’” “How can it grow our bottom line?” “Is it just for large brands, or can it benefit anybody?” “How do we go about collecting and using it?” The list of big questions surrounding big data goes on and on.

Fortunately, GoodData and FastCasual.com have partnered to create a user-friendly guide for our friends in the restaurant world that answers these questions. How Big Data is Revolutionizing the Restaurant Industry will help you understand “the what, the why, and the how” of big data solutions.

Jeff Morris, GoodData’s vice president of strategy, encourages restaurants to take advantage of the benefits big data has to offer or risk falling behind the curve.

"You should push the metrics you generate out to all your different location managers or franchise owners, and your franchisees should share data with each other and with the parent group,” Morris said. “It's very important for restaurant operators and the parent group to be able to measure everything and to have deeper-level KPIs beyond the average unit volume of a store.”

Download the guide today to learn

  • Why big data is a vital asset in today’s competitive environment
  • How data can help improve performance, give you a competitive edge, align product offerings to customer preferences, and much more
  • How centralizing and distributing analytics can help benchmark performance, incentivize operational improvements, and increase visibility into key learnings and best practices to increase sales and revenue
  • How brands like Dickey’s Barbecue, Panera Bread, Pizza Hut, and others are implementing big data solutions and reaping the rewards
  • How you can begin implementing a big data solution for your own organization

Written by GoodData Author  | 

Share
Go back to Blog's hub Blog   |   tags:  

Related content

Read more

Subscribe to our newsletter

Get your dose of interesting facts on analytics in your inbox every month.

Subscribe