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3 Reasons Why You Need Advanced Salesforce Analytics

Written by GoodData Author  | 

3 Reasons Why You Need Advanced Salesforce Analytics

In just over a decade, salesforce.com has radically changed the way more than 100,000 businesses manage client information. It stores all relevant information about individual customers: what they buy or don't, why they buy or don't, how they've historically interacted with your sales team. Salesforce is a wonderful tool to collect data about your customers, but that's not what helps you close deals.

You need analytics to uncover trends and anomalies that help to manage your team more effectively - to make decisions in real time. Salesforce's built in reporting can start you down the right path, but there are a few reasons why their basic solution falls short:

1. It requires extensive training:

These days we are spoiled with delightfully designed applications, and have come to loathe a poor UI/UX. Unfortunately Salesforce's interface hasn't changed much since the 90's, and as a result requires hours of training to figure out how to use the basic features. And let's be real, most sales professionals don't have the time or share of mind to endure extensive training.

2. There are a lot of limitations:

Every business has unique interdependencies: sales, marketing, customer service, account management, technical support, etc... all of which are critical to the success of your business. In order to understand how activities across departments impact sales and renewals you need analytics that are flexible, extendable and most importantly can execute cross-object reporting to connect the dots. All of these features are either non-existent or prohibitively difficult to figure out in Salesforce. Additionally, the options for customizing the look and feel of Salesforce dashboards are very limited.

3. Custom trend analysis is difficult:

Salesforce allows you to breakdown historical data into quarters, but what if you want to analyze trends within a quarter, or some other unique interval? Those types of custom date filters are not possible with basic Salesforce analytics.

Salesforce is undoubtedly the market leading CRM, and a tremendous source of data for your sales team. Unfortunately the dated UI, general shortage of features, and lack of data integration makes it hard to actually inform business decisions that will improve your team's performance.

Contact us to learn how GoodData Sales Analytics can supercharge your salesforce data, and help you close more deals.

Written by GoodData Author  | 


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