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Roman Stanek in Information Management: Smart Business Apps Key to Survival

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Roman Stanek in Information Management: Smart Business Apps Key to Survival

As businesses gather more data than ever, smart business applications that embed analytics into existing software are becoming key to survival for software vendors and digitally savvy enterprises. In a recent article in Information Management, GoodData CEO Roman Stanek shared three ways that embedded smart business applications are changing the face of analytics as we know it.

Those three ways are:

As traditional business intelligence gives way to self-service analytics, both IT people and business users are realizing that smart business applications “will be as important to the survival of their organization as their traditional product offering was a decade ago.”

For more of Roman’s insights, you can read the full article here.

  1. Revenue Through Digital Differentiation: Embedded analytics offer vendors the opportunity to distinguish themselves from their competitors as well as drive revenue by adding a valuable component to their offerings.
  2. Agility of Cloud Analytics: Cloud delivery of analytics supports scale, multi-tenant security, auto updates, engagement monitoring and analytic lifecycle management functions, not to mention enabling collaboration across networks of insights.
  3. Fast Feedback Route and Guidance: Built-in feedback capture allows smart business applications to evolve in the right direction, based on user activity, in addition to helping novice users become better analysts.

Written by GoodData Author  | 

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