Jeff Morris in Retail TouchPoints: “We Have Reached a Tipping Point”

The retail industry has reached a tipping point where retailers can — and should — leverage advanced analytics, in partnership with suppliers, to improve the overall consumer buying experience. That’s just one of the key insights our own Jeff Morris, Vice President of Data Monetization Strategy & Success, shared in a recent article on the Retail TouchPoints website.

Read the full article here.

Consumers have more power than ever before, and they’re using it to reward retailers who meet their needs (and punishing those who don’t). On the flipside, retailers have access to previously unheard of amounts of valuable data that, when used strategically, can position them to take those customer relationships to a new level.

Jeff goes on to examine just a few of the compelling reasons for retail brands to consider packaging and distributing analytics to store managers, suppliers and other key stakeholders. A distributed analytics solution enables store managers to better serve local and individual customers, incentivizes improvements by benchmarking local performance, and highlights opportunities for streamlining the supply chain.

So, how can retailers start to take advantage of these new tools? Jeff presents a four-step Data Packaging And Monetization Guide, beginning with identifying the audience and continuing through post-launch success planning.

To get the full benefit of Jeff’s insights, you can read the full article here.