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Recognizing the importance of embedded analytics

Written by Roman Stanek  | 

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Recognizing the importance of embedded analytics

Since GoodData was founded over 10 years ago, our primary goal has been to change the way businesses make decisions. We’ve spent years focused on innovating and honing our platform, so I was delighted to see that a profile on GoodData and our efforts was featured in a recent post on Analytics Insight. I always appreciate seeing our hard work recognized, and the profile celebrated many of our recent successes, like our appearance in The Forrester Wave™: Enterprise BI Platforms With Majority Cloud Deployments, Q3 2017, where we earned the highest-possible scores in five of the report’s criteria, and our strong performance in The Forrester Wave™: Insight Platforms-As-A-Service, Q3 2017.

This recognition also emphasizes how BI and analytics have evolved over the years. When we first started, many companies struggled to understand how embedded analytics could solve their BI problems and how much more powerful it was than the BI tools available at the time. Other BI tools were mostly self-service, and companies believed that embedded analytics would offer them more of the same. Over time, companies have recognized the need to move beyond self-service static dashboards to embedding analytics at the point of work. They’ve realized that GoodData’s ability to bring actionable insights to their business users can dramatically improve their bottom line and yield tremendous ROI.

This article is an important read to understand how embedded analytics is different and how GoodData is solving domain analytics problems. In the future, as companies look to move beyond self-service dashboards, I foresee more and more companies integrating embedded analytics into their workflows so they can improve their critical business processes and gain better insights.

I think a logical next step for many companies will be incorporating machine learning to automate many of the often tedious daily decisions that employees and business owners have to make. Freeing up the time spent on these tasks will in turn free up employees to work on innovative, higher-level projects, and it will be exciting to see the kinds of developments that emerge.

Written by Roman Stanek  | 

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