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Customer Spotlight: How Phizzle used embedded analytics to build a never-before-seen customer profile

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Customer Spotlight: How Phizzle used embedded analytics to build a never-before-seen customer profile

The imagination and innovation of our customers never ceases to amaze us. That's why we were so excited when Stephen Goldberg, VP of Engineering at Phizzle, asked us to help bring an incredible idea to life: use data to give sports teams and retailers a never-before-seen profile of their fans. Stephen will join us for a webcast on Dec. 4 at 10 a.m. PST, but wanted to sit down with him first to get the inside scoop on how the idea came about and how it is fundamentally changing the fan experience. Read on to get the details, and join us for the full story on Dec. 4th.

GD: Phizzle offers a variety of marketing solutions to sports teams and retailers. How did Phizzle come up with the idea for fan analytics?

Stephen: Because of our position as a partner with major sports and retail organizations, and the marketing automation system we provide, we have access to an extraordinary amount of data. We knew there were stories living in that data that could help our partners truly delight their customers. We just needed a way to unlock the insight, and beautiful analytics dashboards was the key to doing it.

GD: You are fortunate to have a team of extremely talented developers and engineers, with strong backgrounds in data. Why didn't you build the solution yourself?

Stephen: Our team, while talented, is not large enough for a monumental undertaking like building analytics dashboards capable of ad-hoc reporting. In order to build our analytics solution, it would have taken us at least 18 months to hire out and train a large team, piece together infrastructure, write code, and create our visually-stunning dashboards.

GD: Well, we're honored you partnered with GoodData to build Phizzle's embedded analytics. This is such a fun project to be part of. How is it changing fan marketing?

Stephen: First off, our team loves it because we don't have to deal with all the infrastructure. It's solid. More importantly, our customers love it. We love showing it to sports teams because they've never had any kind of business intelligence or analytics solutions that are this easy to configure and use. They're immediately empowered just by looking at the dashboards. It's one of the top 3 selling points for our product.

GD: It's great that you're willing to share your first-hand experience with peers at the upcoming webcast. What kind of insight should people expect to hear from you?

Stephen: We worked on a case study with GoodData recently that outlines our requirements and why we chose to partner with you, so we really wanted to use the webcast as a way to help our peers understand how to plan for a new analytics solution and share best practices around the implementation and how to sell and market the solution. I'm looking forward sharing our expertise and answering some great questions.

Have questions about your company use analytics to drive competitive advantage or revenue growth? Join Stephen from Phizzle and GoodData's product team and on December 4th at 10 a.m. PST for our webcast.

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