Written by Roman Stanek |
My friend Boris Evelson from Forrester writes regularly about this era being “the age of the customer.” Theodore Levitt (Editor of HBR) similarly reminds us that “Marketing is the whole company as seen from the point of view of the customer.” We are developing customers for life and it was time to enhance the lens through which our customers--present and future—will view GoodData. I wanted this to permeate our strategy moving forward, across our message, go to market plans, demand generation, and of course, customer communications. I also wanted to move beyond discussions of cloud plumbing and transform our conversations into those of customer value. When I put these goals to paper, I realized I needed to expand my leadership team. GoodData needed a CMO.
We ran an extensive search and Blaine clearly stood out. His experience combines deep technical and strategic expertise along with a solid understanding of the rapidly evolving analytics market. Our strong appetite for growth required a unique mastery of skillsets of someone who could look inward from the outside. Moreover we needed someone who could complement a strong leadership team and connect with and lead in our vibrant culture.
With that in mind, I’m excited to welcome Blaine Mathieu as GoodData’s new Chief Marketing Officer. Blaine’s background is impressive and brings a wealth of CMO and Product leadership experiences at Adobe, Gartner, Lyris, Chief of Products at Mindjet and most recently as CEO of Selectica. He’s a marketer and an engineer, and he shares my entrepreneurial spirit, having created a software company when he was only 14.
Blaine shares our vision that the analytics market is shifting rapidly as it seeks to create value from data--to monetize data. We believe this is the next frontier for analytics, and it could be as large as the $10B existing personal productivity analytics market. We have already begun to lay this path. Blaine and I both believe that we can help organizations create value from their investments in all kinds of data, big and otherwise. We feel this is a green field, illustrated especially well by Gartner’s recent article stating that “Through 2018, 90% of data lakes will be useless as they are overwhelmed with information assets captured for uncertain use cases.”
With my new CMO alongside, I know we can help organizations identify use cases that will provide real ROI. We expect that GoodData can transform the value-making potential of data by delivering it to large, often external audiences just as today’s data discovery products have become the norm for internal analytics. Welcome Blaine, let’s get started.
Written by Roman Stanek |