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My Top Three Takeaways from The Forrester Wave™: Agile Business Intelligence Platforms

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My Top Three Takeaways from The Forrester Wave™: Agile Business Intelligence Platforms

The Forrester Wave™: Agile Business Intelligence, Q3 2015 was released this week, and it already has a number of business intelligence thinkers tapping their heads. Although graphics like these are always cause for trepidation, celebration, or at the very least attention from BI vendors, this year’s report presented a number of overall trends that define where the market is going. The entire agile BI space has matured, and it shows in this year’s report. More than that, the rules of “success” in analytics have changed, since less than one third of organizational data is actually used for analysis, and ultimately, insight. BI is no longer a game of data collection and storage, but a system to get to actionable business insights across an organization.

Although there are a number of memorable insights in the report, here were my top three takeaways:

1. Completeness of product matters more than features and functions.

It’s no secret that business intelligence is a noisy, ever-changing market with some very large players. As with many areas of enterprise software, BI vendors can resort to commoditizing specific features and functions, rather than creating a complete, distribution platform. It was wonderful to see Forrester evaluate based on this distinction in the 2015 Wave, instead of seeing the BI platform forest for the trees.

“While many Agile BI platform features are becoming commoditized, it’s not the individual capabilities that differentiate the Leaders, but rather the completeness, comprehensiveness, and integration of the entire suite of agile capabilities that sets the Leaders apart from the rest of the vendors in this category.”

The Forrester Wave™: Agile Business Intelligence Platforms, Q3 2015

2. Self-service is key to business success with BI.

The Agile BI Wave has increasingly moved toward what Forrester calls the “age of the customer,” where customers are almost overwhelmed by choice, and customer-engagement is a must. This means that business intelligence solutions need to achieve both what Forrester calls “business agility” and “information agility.” Although both of these types of agility combine to make agile BI, there was an emphasis on business users this year. As Forrester puts it, “Core Agile BI requires capabilities that empower business users to be self-sufficient in their BI environment with little or no involvement from technology professionals.”

3. Customer-centricity isn’t an attitude. It’s a differentiator and a disruptor.

GoodData has been talking about customer obsession, data monetization, digital transformation and user-centric IT for a while, and these strongly-held values have been affirmed by Forrester’s focus on customers in the Agile BI Wave. The “age of the customer” is upon us, and as switching BI solutions becomes easier and easier, vendors have to remember that customer needs come first.

When I look at the Wave graphic I can’t help but feel like the disruptor of the diagram--a pure cloud analytics distribution platform, engaging and agile for the everyday user, backed by the expertise of an award winning team.

Written by GoodData Author  | 

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