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How Market Trends Should Guide Product Development

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How Market Trends Should Guide Product Development

We recently published a blog post about three market trends that are shaping the future of enterprise software: data and analytics becoming fundamental to an exceptional user experience, analytics becoming more pervasive as contextual insights are presented at the point of work, and companies remaining reluctant to capitalize on this opportunity due to cost or complexity. Clearly, there’s a disconnect between the first two trends and the third. While user-focused intuitive insights are growing in importance, companies haven’t moved in this direction because—until now—there hasn’t been a robust, easy-to-use product that also delivers an obvious ROI.

To develop a product that disrupts the market and provides greater value both for the user and the business, taking these trends into account is essential. At GoodData, we’ve seen that data and analytics are already playing a part in shaping the user experience in other areas, and believe strongly that this capability should extend to business processes as well. In the future, delivering a personalized experience to each individual user based on their unique needs, all in an attractive, intuitive interface, will be critical, especially as users come to expect ever-improving experiences. Also required for an exceptional user experience is built-in workflow-oriented support for intelligent decision-making which is exactly what we did with our Spectrum launch.

Companies should then prioritize building contextual insights—not dashboards and reports—at the point of work. While we were developing GoodData Spectrum, we found that data and analytics were increasingly important to delivering on user experience, but overwhelmingly users weren’t actually interested in leveraging information through tools like dashboards, reports, and charts. Users find they were too complicated and didn’t enable easy decision making for the entire spectrum of business needs. Instead, users are looking for products that support decision-making for a complete range of use cases, from prototypes through to production apps.

Because many companies are just starting to recognize the potential that analytics can have on their user experience, they need to be setup for success in advance when they do start using analytics in this way. Products that can support a range of experiences, from allowing users to discover new opportunities, to improving decision-making with insights placed right within a user’s workflow, to collecting user behavior information to improve the user’s experience over time, help companies immediately realize the benefit of deploying a robust, user-focused platform. At the developer level, flexible, modular products enable them to deliver everything from simple prototypes, to analytic workflows, to optimized production mobile experiences, resulting in an application that makes it easy for users to deliver business value.

The end is result is a product that enables our customers to deliver the full range of user-centric analytic experiences with workflow-oriented support, an intuitive interface, and easy-to-understand insights through our fully managed platform. The result: GoodData Spectrum.

Written by GoodData Author  | 

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