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GoodData Welcomes Lars Farnstrom to Help Drive Global Expansion

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GoodData Welcomes Lars Farnstrom to Help Drive Global Expansion

Lars Farnstrom

As a key part of our continuing global expansion effort, GoodData is proud to welcome Lars Farnstrom as our first sales director for Europe, the Middle East and Africa.

Lars brings with him more than 20 years of experience with enterprise software in a variety of senior positions ranging from implementation to marketing and sales. Prior to joining GoodData, Lars worked at Insidesales as sales director for EMEA for the predictive forecasting and analytics product line that Insidesales acquired from C9. In addition, Lars has worked for BOARD International and Siebel Systems. Lars credits GoodData's mission to change the economics of data by transforming it from a cost-center into a revenue-producing profit center as a key reason he joined the team, and he’s looking forward to helping GoodData deliver the net-new value of data to the EMEA market.

“Enterprise data monetization is a very hot topic in Europe right now, and there’s a real market need for robust, proven solutions to support it,” Lars said. “GoodData not only has EU-ready servers and services, but now we have actual sales boots on the ground and I’m thrilled to be a part of the team!”

Lars joins GoodData during a time of rapid international business expansion for our company. As of 2016, nearly 50 percent of our end users access our platform from outside of the United States. To support these international customers and their growing data security requirements, as well as grow new international business, we have expanded our global sales organization and are now in the process of opening our second international data center.

“We’ve listened to the requirements our customers have for GoodData to continue enhancing its global infrastructure and support, said Blaine Mathieu, Chief Marketing and Product Officer at GoodData. “And we are confident that these investments, coupled with Lars’ leadership, will further drive GoodData’s growth.”

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