Written by Tomas Kratochvil |
Regardless of whether you’re running a supportive application for your organization or are responsible for a revenue-generating product, you need to ask yourself the following question: “How can I easily share knowledge from my data with our business network?”
The hard truth about implementing B2B analytics
More than ever, users need to interact with software for their day-to-day work and to make critical decisions. These decisions must be made quickly, and they need to be based on solid data. Consequently, analytics is the logical next step to empower your business users in any modern business application, such as:
- CRM systems to maximize customer success
- Large financial corporations to optimize services delivery of their partners
- Online and offline retailers to maximize sales and optimize supply chain processes
- Large restaurant chains to benchmark individual franchises and optimize their performance
Common analytics tools and platforms tend to fall short when it comes to meeting the B2B analytics requirements. Instead, using specialized analytical platforms and tools that are optimized for the implementation and operation of B2B analytics solutions, such as GoodData—a leading vendor in this category—is the way to overcome many of the challenges associated with B2B analytics.
Why rely on a specialized B2B analytics platform?
To successfully introduce an analytical solution that your customers and business partners would benefit from for B2B analytics, you must first consider these key points:
Usability for common business users
It’s clear that powerful analytics with complex calculations can solve most every challenge in any reporting use case, especially if it’s seamlessly bound to your business application. But at the same time, you also need to ensure that your business users will be able to expand the scope of reports and gather insights on their own, without a dedicated business intelligence department supporting them.
Pervasiveness is the ability to deliver the right insights to tens of thousands of business users within their workflows exactly when they need it so they can make better everyday decisions. Pervasiveness entails the following abilities:
- Syndicate and transform large volumes of data in real time
- Partition and distribute data to a large number of customers and business partners
- Ensure the highest level of data security
- Deliver insights in various forms and shapes to the point of work where they are needed
Agility of development and innovation
The successful implementation of analytics solutions doesn’t end with project delivery. Instead, it continues throughout the whole lifecycle. Data analytics providers need to be able to release new versions of the solution and roll out changes without limiting customer operations. Since B2B analytics require customer-specific customizations, new versions of the solution can’t jeopardize the functionality of previous customizations. To handle B2B analytics efficiently, a successful solution requires the same costs of operation whether customers are using specific implementations or out-of-the-box elements.
Resilience, stability, and availability
A lack of availability of insights at the point of work forces users to disrupt their critical business tasks and workflows. Since the impact is significant, a resilient, stable, and high-availability solution with robust administration and security options is critical to a successful analytics solution.
The standard per-user pricing model typically used by common analytical platforms doesn’t scale to B2B analytics. The number of users is too large and changes too frequently for this traditional BI pricing scheme. Newer consumption-based pricing, where customers pay per CPU or network bandwidth, is more reasonable, but prices can be very unpredictable. Instead, a pricing scheme that is aligned with the B2B units of value is required. Pricing must not prohibit adoption by business users.
Empower your business users with powerful analytics
The combination of GoodData’s powerful end-to-end analytics platform and Amazon Redshift overcomes the challenges associated with delivering B2B analytics solutions to your product or business application.
Thanks to the AWS and GoodData collaboration, enterprises and product teams can use GoodData and Amazon Redshift to:
- Deliver actionable insights into applications and workflows at the point of work and ensure usability for business users
- Achieve high adoption of analytics and BI systems across their business network
- Reduce time needed for custom requests thanks to business user-friendly ad-hoc data discovery
- Build and deliver analytics solutions in weeks instead of months
- Leverage the AWS ecosystem and lower total cost of ownership
Interested in Amazon Redshift and GoodData partnership benefits? Learn more at gooddata.com/redshift.
If you have less than 10 customers, you can start with GoodData Free, a tier we’re offering to Amazon Redshift customers for a limited time.
Written by Tomas Kratochvil |