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Fourth Uncovers New Revenue Opportunities in the Hospitality Industry

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Fourth Uncovers New Revenue Opportunities in the Hospitality Industry

Just months after MediGain won a Nucleus Research Technology ROI Award, another GoodData customer has disrupted their industry. Headquartered in London, Fourth is a leading provider of cloud-based cost control solutions to the hospitality industry. When the company partnered with GoodData to add an analytics product to its offerings, it uncovered not only a unique way to deliver additional value to customers, but also a profitable new revenue stream.

In an ROI case study on Fourth, Nucleus Research reports that the company needed a distributed analytics solution that could consolidate customer data from diverse geographic locations and put it into the hands of decision makers at multiple levels. GoodData met all Fourth’s requirements, including

  • A focus on business line operations that lends itself well to the hospitality industry
  • Ability to distribute customized reporting to their entire business ecosystem
  • Easy deployment and scalability through Customer Lifecycle Management
  • Easy sharing and embedding of the platform to eliminate geographic and organizational hurdles
  • Integration with third-party systems

Fourth Analytics launched in 2013 as a subscription-based service, expanding Fourth’s product offerings and opening new revenue streams. The company benefits from previously untapped revenue opportunities, and its customers benefit from a more comprehensive view of their operations — a capability previously unheard of for the vast majority in the hospitality industry.

According to Nucleus’ calculations, Fourth achieved an ROI of 117 percent over a payback period of 2.7 years, with an average annual benefit of £169,833. Thanks to its partnership with GoodData, the company has successfully disrupted the hospitality industry by introducing a one-of-a-kind product that builds its bottom line while enhancing customer relationships.

For more information on how Fourth achieved these results, download the case study by Nucleus Research here.

Written by GoodData Author  | 

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