FilmTrack and GoodData Partner for Success at NAB Show 2016

Nicole Leslie's picture
Nicole
Leslie
Head of Events
May 04, 2016

On April 16‒21, more than 103,000 professionals from broadcast media, digital media, online video, and related communities gathered in Las Vegas for the 2016 NAB Show, presented by the National Association of Broadcasters.

This year’s slate of NAB Show exhibitors and presenters included GoodData customer FilmTrack, whose cloud-based software platform streamlines the complex intellectual property management process.

In the session “Industry MVPs Discuss Leveraging Technology to Unlock Hidden Revenue,” FilmTrack CEO and Co-Founder Jason Kassin hosted a series of “fireside chats” exploring how technological advances in data management can yield enhanced revenue streams. Among his guests was Gautum Kher, Vice President of Business Architecture for GoodData.

Kassin and Kher discussed the scope of big data being collected by the media and entertainment industry and the potential to mine it for a deeper understanding of what content, shows, movies, and music consumers want. Their “chat” extended to ways in which data can also help media and entertainment companies generate additional sources of revenue that they may not have thought of.

And that wasn’t attendees’ only opportunity to get to know GoodData at NAB Show: our own Spencer Warden, Regional Sales Director, and Ali Azhar, Vice President of Sales, were on hand at the FilmTrack booth to chat with visitors. “We wanted to invite GoodData to showcase the early iterations of FilmTrack Analytics Powered by GoodData,” says Theodore Garcia, FilmTrack’s Executive Vice President for Strategy and Development. “Both Spencer and Ali are deep subject matter experts, so almost any question offered by a visitor could be addressed by either of them.”

“We were happy to support FilmTrack and to talk with attendees about how they’ve integrated GoodData into their platform,” says Warden. “The booth was always full, and visitors had a lot of interest in unleashing analytics to let users view data in different ways — and to share those assets with business partners and distributors.”

“Our presence at the FilmTrack booth exhibits the true spirit of partnership we create with customers,” Azhar adds. “Together, we were able to showcase how GoodData helps customers revolutionize their own businesses, creating a symbiotic relationship where we both reap the benefits of a shared success model.”

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