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Disrupt business as usual to Achieve Brand Integrity™

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Disrupt business as usual to Achieve Brand Integrity™

Achieving brand integrity happens when your company is known as who and what you say you are while reaching business goals. For us, our name is our battle cry, our commitment to ourselves to live up to our own potential as we encourage our clients to do the same. Brand integrity is what we stand for, what our work does: pushes the envelope to avoid status quo, disrupts business as usual, and changes culture to create the environment for employees to become more engaged.

What does an engaged culture look like? It may be simple, but not easy. It requires leaders who are committed to creating an environment where people feel they are respected, their work is relevant, and where they can have positive relationships with their colleagues and managers. Engaged environments are ones that stay focused on the values and behaviors the company stands by. They are aligned and held accountable for creating the ideal, consistent experience for their customers. And the payoff? “If your employees are engaged and serving the best interest of your company, you will see an uptick in client retention, increase in overall client’s spend, and more referrals from your clients” says Brand Integrity CEO, Gregg Lederman.

Since we’re located in Rochester, NY, home to the birthplace of the beloved Wegmans Food Markets, I’ll use this as an example. “I’ve said it many times but it bears repeating. Our employees make Wegmans a place where customers feel happy and cared about, and my job is to make sure our employees feel that way too,” said CEO Danny Wegman. Wegmans just topped the Consumer Reports rankings for “The Best Supermarkets in America” and was rated No. 7 as a top workplace on the annual list by Fortune magazine. Do your grocery shopping there just once and you’d see that their secret sauce really isn’t so secret. They have an aligned, engaged workforce who is living the brand every day. Customers see it in their friendly faces, positive attitudes, eagerness to help and knowledge of their products and services and employees feel it when they are consistently recognized and appreciated for their work.

Today, I’m excited to share that we listened to our own advice. Glancing back at a full year, countless hours and headaches, and probably one stress-relieving cocktail too many, we have disrupted business as usual in our own environment and are now celebrating what has become the evolved Brand Integrity. This year’s evolution introduced our new brand, new website, new platform, new training options, new office space and new reporting capabilities.

When we noticed an increased client need for more advanced data reporting and analytics, we decided to find an expert that could deliver the best experience. We partnered with an up and coming business intelligence company called, GoodData. GoodData was a perfect fit for us because they offer the total package: industry-leading business intelligence expertise, a rich, easy-to-use platform, modern, fresh reporting, best practices to help our clients view and analyze their engagement data and a smart, reliable team to work with for the long haul. Partnering with GoodData allowed us to break away from creating reports in-house and concentrate on what we’re passionate about—changing the way people work.

So what does all this have to do with employee engagement? Everything. Behind all of our exciting new Brand Integrity happenings is our own team of engaged employees. If we didn’t have ambassadors who were motivated and committed to going above and beyond, we’d be missing out on the creative thinking, proactive planning, and teamwork that went into taking what we already had and making it an even better experience for our company and for our clients.

Our courage and commitment to this work has proven that distrupting business as usual can close the gap between what can be imagined and what can be accomplished.

Reposted with permission from BrandIntegrity.

Written by GoodData Author  | 

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