Winning High Ratings for Media Brands

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Enhance Channel Investments and Audience Acquisition

Benchmark audience demographic and engagement data to improve your customer’s content quality and increase ad revenue.

Improve Your Advertiser’s Performance

Give your advertisers data-backed recommendations that maximize their media spend and boost their audience engagement.

Enhance Your Competitive Edge

Provide customized dashboards to advertisers that give them complete visibility into the ROI and value that they get from every campaign.

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The GoodData Difference for Media Companies

 
 
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Unleash the Value of Your Media’s Data

  • Consolidate online and offline data sources into customized dashboards that benchmark campaign performance, track digital content consumption, segment viewer demographics
  • Automatically calculate ROI to help advertising and partner networks improve targeting and maximize revenue from every campaign
  • Create new revenue with analytics and data products that give your suppliers and vendors insights that make them more competitive by improving their resource planning and sales targeting

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MullenLowe Profero

After finding themselves spending multiple days a week gathering, organizing and creating custom reports for every customer, from myriad sources, MullenLowe Profero partnered with GoodData to create and launch a platform in just six weeks that created an entire new line of business and reduced report generation time from several days to mere minutes.

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Sounds great! What now?
Contact Us
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Discovery Communications

Tuning Channels: Analytics for a Media Leader

Forrester Webinar

Contribute to the Bottom Line Building Smart Data Products

Blue Hill Research

It’s Time to Stop Leaving Revenue on the Table and Monetize Your Data

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