GoodMarketing is GoodData's marketing analytics solution, making it easy for marketers to get relevant insight into marketing initiative performance across digital media, demand gen, marketing automation and social media analytics.
Benefits:
- View holistic marketing initiative performance in a single dashboard
- Prove marketing strategy ROI with clear marketing contribution to revenue
- Track what matters with pre-defined marketing KPIs and best practices
- Perform ad-hoc reporting to support data discovery on the fly
Know where to effectively invest marketing dollars.
GoodMarketing visualizes how your lead sources are converting and compares those conversion rates to ROI and volume. You can also compare changes between current and previous quarters to identify where investment changes need to occur.
Better deploy your resources.
GoodMarketing helps you understand marketing contribution to sales so you can plan and optimize your marketing activity and distribute resources based on your marketing funnel and conversion rates.
Be well-positioned to meet goals.
GoodMarketing helps you get a sense of how many leads are required to achieve next quarter’s sales goal and how they shake out by lead source to help with planning and building the marketing budget. You can also view trends from previous quarters to rationalize prediction criteria.
Identify stagnancy and waste in your marketing funnel.
GoodMarketing helps you understand entry and exit points for all your leads in key marketing stages and identifies areas for improvement and management. Using this information, you can measure achievements to goals and compare those to previous months.
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