“GoodData has the right architecture to address the analytical needs of our customers. With GoodData, Salesforce users get access to the power of analytics without the typical complexity of BI deployments.”
Brett Queener, Senior Vice President, Products, Salesforce.com
GoodData provides on-demand reporting and analysis for Salesforce marketing, sales and service data.
It’s designed for companies that want to historically trend their sales pipeline over time, analyze their customer data across modules, and visualize results with customized reports and dashboards.
Pre-built reports and dashboards help get you started quickly, and GoodData makes it easy to customize reports, track unique metrics and KPIs, mash up additional data sets, and collaborate with co-workers.
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What GoodData for Salesforce Does
Sales Pipeline Analytics
GoodData provides greater visibility into sales performance by trending the sales pipeline over time and enabling ad-hoc analysis of the data that drives sales. GoodData helps answer key questions such as:
- Are we gaining or losing efficiency in our overall sales process?
- How accurately are we able to forecast our sales? Is this changing over time?
- Where are deals getting stuck? What stage? Which rep? Which opportunities?
- Which reps, regions, and verticals are performing well and why?
Read more about Sales Pipeline Analytics »
Customer Lifecycle Analytics
For many companies, tracking the sales process is only a piece of a bigger picture – understanding the entire customer lifecycle – from initial interest and trial usage through conversion to paying customer, service and support, uprgade and renewal. GoodData helps answer these critical questions:
- How fast do customers convert into paying customers? Has this changed as the company has matured?
- Which lead sources convert fastest? Which convert into the largest-paying customers?
- What customers from what lead source cause the most support incidents?
- What customer support behaviors lead to renewals? Cancellations?
How GoodData for Salesforce Works
Pre-Built Reports & Dashboards
GoodData for Salesforce starts with a pre-populated analytics dashboard across leads, accounts, opportunities, and pipeline. Leads and opportunities are sliced by lead type, date, stage, sales rep, etc. Weekly status reports give you a quick view of the lead and opportunity pipeline. Reports can be viewed in the dashboard or embedded in any company portal, wiki or custom reporting dashboard.
Customized Analysis of Your Business
Reports and dashboards are just the starting point. Slice and dice reports to perform the analysis that is right for your business. Analyze progress against your company KPIs department by department. Dig deeper into marketing, sales and operational performance by drilling down on key metrics. Invite co-workers into a private project to collaborate on analysis.
Mashups with Additional Data
GoodData’s model is easily extensible to include custom Salesforce fields, additional records, and company data outside of Salesforce. Correlate data with market share information, Google AdWords, partner sales and marketing data, even call records.
On Demand
Since GoodData is a hosted solution, there’s no need to find hardware, install any software or deal with complex data management issues. GoodData provides this all in a secure online space.
