Time Warner Cable

Lightning Fast: Data to Dashboard

Impact

After trying to implement other BI solutions, Time Warner Cable turned to GoodData and within 4 weeks, 4,000 employees have a single source of truth into their sales data.  Now all employees view real-time dashboards with just a click of a button. 

The Challenge
  • Low cost and low maintenance integration that can keep up with their business needs
  • On-demand solution for quick manipulation of the data - change, customize and create new metric without involving engineering and IT
  • Analyze data across multiple objects in the company's CRM system
The Solution


Serving more than 14 million customers, Time Warner Cable is staying on top of their expanding sales efforts by arming their entire sales department with GoodData's on-demand reports and dashboards.

  • GoodData's platform-as-a-service fulfills the need of advanced BI capabilities at a fraction of the time
  • Automatic updates of the sales metrics allow 4,000 users to view the most current sales data - anytime and anywhere
  • Cross object reporting gives insight into the sales pipeline highlighting product and customer usage in easy to read reports and dashboards
A Perfect Fit

On the search for an on-demand BI solution that could be incorporated directly into salesforce.com, Time Warner Cable identified GoodData through the Appexchange.  Boyer states, "GoodData was the perfect fit for what we wanted to do."  Within 4 weeks, GoodData implemented single sign-on, built 10 dashboards and trained their sales organization to create and customize reports and dashboards.


The Wait It Over

Time Warner Cable's CRM solution, Salesforce, is fast and innovate and they need a BI solution that can keep up with changes.  "With GoodData we can make on the fly changes in Salesforce and the sync to GoodData is an even flow,” explains Boyer.  "Now, Time Warner Cable can easily manipulate and change as needed," explains Boyer.

It's Never Been So Easy

GoodData has been a breath of fresh air for Time Warner Cable.  Bayer says, "We absolutely knew we needed cross object reporting and that was one of the primary reasons we selected GoodData.  But we also need the ability to grow our analytics when we want.” GoodData’s agile philosophy allows Time Warner Cable to build out new reports, projects and dashboards on an as needed basis. Their next project will be developed for their Service Request data.

About Time Warner Cable

Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 14 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video, and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and, through its NaviSite subsidiary, enterprise-class hosting, managed application, messaging and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com, www.navisite.com, and www.twcmedia.com.