The Challenge

Before GoodData, SwagLove was constantly searching around for their data. They knew it was there, it was just a tedious and laborious process to extract the data and put in one place for everyone to access. SwagLove wanted to:

• Devote time analyzing the numbers and not trying to track down data for multiple data sources
• Invest in their products and offerings and not on business intelligence
• Make dashboards visible for everyone to use, and control the chaos of bloated reporting & analytics

The Solution

SwagLove was up and running with GoodData within hours—literally. Within one week, SwagLove had everyone creating reports and dashboards, analyzing what’s happening in the company and actively making positive changes based on the their findings.

• Anytime, anywhere dashboards and reports that SwagLove employees to quickly manipulate the data to generate reports they like
• All in one place SwagLove can view the three most important parts of their marketing funnel in one view: customer registration, giveaway creations and orders placed
• Daily reports give SwagLove the data needed to make decisions about shipping and product purchasing

GoodData puts the Love in SwagLove

Sense of Control

Prior to GoodData SwagLove was not as metric-centric as they would have liked to be. Understanding their business data was like playing darts blindfolded. Now, SwagLove has clear insight into how many new registrations have come in, what products are being ordered, what is happening on their website and the list continues. GoodData has helped SwagLove take off the blindfold and reveal what is really happening in the company.

Hard Work Pays Off

“Using GoodData allows everyone at the company to have a lot more control and an understanding on the effect of their work. Before GoodData we didn't have that ability” states Kevin Materi (Founder/COO). Before GoodData, SwagLove had limited visibility into their numbers. Marketing was busy doing their thing and Sales and Operations were diligently working, however they never knew if their hard work was collectively paying off. For the first time ever, SwagLove can correlate their marketing efforts to their product growth.

Improving Relationships

SwagLove dedicates one dashboard for tracking which facility is shipping the most and how fast shipments go out. Before GoodData this data was held in a “black box,” which made it difficult to decipher what was happening behind the scenes. Now SwagLove has the insight that allows them to understand and manage their vendors better.