The Challenge

• Simplify IT process by getting rid of the backlog of reporting request

• Easy to understand reporting methods that capture the analytics business people can use

• Balance the long-term BI vision with the immediate demand for business metrics

The Solution

• One interface provides an easy way to deliver business metrics and automatic synchronization keeps all data current

• Customizable reports and dashboards give greater visibility into their users, which helps to quantify their audience

• Each incremental dashboards allows for continual BI growth and expansion throughout the organization

Obtainable Business Intelligence

Pandora turned to GoodData to eliminate their ongoing BI frustration.  “We have tried other BI
services before and they all required us to know exactly what we wanted before we started.  What I love about GoodData is the flexibility and autonomy to start small and build out data in a way that made sense to us,” said Brennan. Through GoodData, Pandora’s sales team can access all the data needed to sell advertising without incurring a load of engineering request.

Comprehensible Analysis

GoodData’s user-friendly reports and dashboards are easy for Pandora’s sales team to access and manage.  For example, the sales team uses a customized “Spin” report when selling potential advertisers ad space.  The report allows the sales reps to get precise user information like age, gender, geography along with music preferences like music selection, popular listing times and length of listening.  In just 3 clicks the sales team can gain access to the targeted information needed to sell more targeted ad space.

Extensive Accessibility

Pandora is using GoodData to achieve a faster and easier way to organize, share and collaborate the valuable sales data that lives within several data sources within Pandora.  Brennan, states, “We ultimately wanted our business users to freely access all of our business data, but this takes time.  With GoodData, we can get there incrementally and still have great success along the way.” Within one interface, business groups can analyze the data they need to see and in a way they want to see it.