The Challenge

With a steady upstream of in-demand products, Nutricia’s sales department is paying close attention to growing the top line. They rely heavily on running their sales strategy by the metrics and need ongoing access to the most current numbers company wide. They wanted to:

• Bring together the North America sales division to collaborate around customized metrics in one reporting system.
• Deliver live sales data without labor-intensive Excel spreadsheets, formulas and calculations.
• Present the sales metrics that often get overlooked in spreadsheets with the ability for any rep to easily change the data to match his or her sales plan.

The Solution

Within three months of beginning its engagement with GoodData, Nutricia built 185 sales reports that can be accessed company wide. This means that Nutricia’s entire North America sales division can access current data with just one click of a button. In a short amount of time, Nutricia was able to achieve:

• Seamless integration with Salesforce that allows Nutricia to access its customized sales metrics with CRM data with one click of a button
• Daily access to the most current data by way of automatic updates to the sales metrics
• Advanced customization of reports and dashboards that draw attention to key revenue numbers and can be sliced and diced

Why Nutrica Grows with GoodData

Built to Perfection

A big benefit for Nutricia is getting everyone to view the same metrics within one system. It needs advanced reporting functionality and a reliable CRM tool. With the assistance from Aptaria (a GoodData Solutions Provider), data was loaded in GoodData and a seamless integration with Salesforce.com was created.

Seeing is Believing

Nutricia built 185 specialized reports for its sales department in less than 90 days. GoodData has turned what was once a labor-intensive task of reporting the numbers into a simple and efficient automatic process. Instead of creating one or two reports on a monthly basis (with a 10-day data delay!), employees can see live sales data from Nutricia’s Salesforce account on a daily basis.

Motivation Grows the Top Line

GoodData’s dashboards and reports have been a huge motivational factor for Nutricia’s sales reps, and the reps are now excited about metrics. So much so that the GoodData enthusiasm from the North America’s sales reps will soon be making its way to the European sales division.