The Vital Link

Impact

GoodData dashboards impacted Gazelle’s company culture and instrumentally changed the way the company makes business decisions. At Gazelle, metrics aren't only available to management or any other team—GoodData dashboards populate every desk throughout the entire organization.

Dashboards

Videos

Building a Metrics-Driven Business

See how Gazelle is leveraging the GoodData platform.
Adopting BI at Gazelle

Hear how Tom Russell, Senior BI Developer, uses GoodData to give employees access to vital information.
GoodData is Easy to Use

Gazelle proves that you don't have to be technical to roll your own BI.

The Challenge

Gazelle needed an easy-to-use, easy-to-access and easy-to-implement BI platform to provide frequent visualization and analysis for all areas of its business. Before GoodData, the missing piece that tied the organization together was the lack of meaningful and timely analytics.

The Solution

In less than six months, GoodData reports and dashboards populated every desk throughout the organization. GoodData enables Gazelle to integrate analytics into every part of its business, including:

Customer acquisition: Employees must constantly have an eye on the number of customers, prospect conversion rates and proper investment in the right product categories for lead generation.
Product resale: Gazelle closely monitors inventory levels, tracks Average Selling Prices (ASPs), ensures good conversion rates and strategizes to minimize returns.
Operations: It is vital that individual employees be able to track performance and efficiency. GoodData has been so easy to adopt and use that everyone from the newest hire to the CEO is constantly in it. That keeps everything tied together and thriving.
Sales: The entire team can see trends in the sales pipeline over time.

“GoodData gives us reports, dashboards and Key Performance Indicators. But more important, it’s our management tool.”

Wayne Deer

Vice President, Operations, Gazelle
“Just six to eight months ago metrics were unheard of here. Now GoodData ensures that metrics are a fundamental part of our culture.”

Wayne Deer

Vice President, Operations, Gazelle
“On any given day, I can go in and selectively dive into any metric that’s relevant to my organization... It’s really impacted our culture and changed for the better the way we run our business.”

Wayne Deer

Vice President, Operations, Gazelle
“What’s really valuable is not the set of reports that I use, but rather the reports that everyone on the team uses every single day.”

Joe Morrow

Vice President, Operations & Strategy, Gazelle
“I try to put every piece of data I can get my hands on into GoodData so my business people can see it.”

Tom Russell

BI Developer, Gazelle

Why Gazelle Cleans Up with GoodData

BI for Everyone

GoodData transformed Gazelle’s processes from spreadsheets to a true BI solution with self-service reporting and analytics. Anyone can build reports and slice and dice the information any way he or she wants.

Better Business Decisions

With the right data going to the right people in the right form, everyone at Gazelle is empowered to make meaningful decisions in real-time.

Fast, Easy and Inexpensive

New BI projects can be created in days. New users require almost no training.

About Gazelle

Gazelle, a service of Second Rotation, Inc., is committed to providing a fast, easy and safe way for consumers to get cash for selling unwanted electronics or to recycle them responsibly. To date, thousands of consumers have used the service as a way to clean out closets, get cash and help out a good cause. In addition, Gazelle empowers consumers to avoid time-consuming and risky online experiences associated with peer-to-peer selling. Consumers can rest assured that all personal information is thoroughly removed from their item while benefitting from conveniences like free shipping and packaging. Based in Boston, Second Rotation is led by a group of consumer Internet veterans from companies like eBay, BuyerZone and Fairmarket and is backed by venture capital firms Venrock Associates and RockPort Capital Partners.