GoodData announced that HA Advantage, a provider of a web-based transportation management system that optimizes shipping operations for small and medium–sized businesses, has implemented GoodData for Salesforce. GoodData for Salesforce allows HA Advantage to analyze its historical sales pipeline and to understand performance at each discrete stage of the sales cycle. HA Advantage will be also extending its implementation of GoodData to monitor its Sales, Marketing and Operations Key Performance Indicators (KPIs).
According to Carter Perez, Vice President of Sales & Marketing at HA Advantage, implementing GoodData is a big step forward: “With GoodData we gained an unprecedented insight into our sales process. We can now look at the trend of our sales pipeline, analyze each opportunity and related activities and learn from what we did well and what went wrong. We can then identify patterns of activities that helped us to successfully close deals and replicate them.”
HA Advantage was previously exporting data from Salesforce CRM and manipulating it in Excel. “That was a very slow and error-prone process and we still couldn’t get what we wanted, because there are some data that simply can’t be exported from Salesforce.”
The initial implementation of GoodData for Salesforce was completed in a few weeks from project conception to full user adoption – a timeframe typical for most GoodData implementations.
HA Advantage will be extending their current GoodData implementation to monitor and report against their company KPIs. GoodData for Salesforce can easily be combined with the rest of HA Advantage’s disparate data sources, such as Act-On online marketing software and Operations data, allowing insight across the organization – the resulting reports and dashboards will be shared across the organization helping HA Advantage to become a fully metrics driven organization.
About GoodData
GoodData (www.gooddata.com) is the first business intelligence company born in the cloud. Our Cloud BI Platform encourages companies to take an agile approach to customer analytics by making it easy to access and analyze the data that defines customer relationships across marketing, selling and servicing. It may sound complex, but unlike a lot of business intelligence, Good Data is free to start, simple to use, and costs a lot less than you think. GoodData is headquartered in San Francisco and located in the cloud at www.gooddata.com.
About HA Advantage
HA Advantage (http://www.haadvantage.com) helps executives and businesses control, reduce, and manage transportation costs. With a hybrid in-sourcing logistics approach purpose built for small to mid-size shippers, HA Advantage uses an exclusive shipping tariff, freight billing process and free transportation management system to reduce transportation costs and improve control and visibility into shipping operations.
