Connects to Salesforce CRM Data; Connector Freely Available on Talend Exchange

GoodData today announced that the Talend Integration Suite is deployed as an integral component of GoodData for Salesforce. Talend, the recognized market leader in open source data integration software, enables GoodData to automate the regular collection of data from Salesforce CRM for companies to perform marketing, sales and customer service analytics.

Talend makes data integration a seamless piece of GoodData’s customer analytics offerings, allowing companies to focus on building the reports and dashboards that bring metrics front-and-center in their business, as opposed to solving low-level integration issues.

“Everyone knows that data integration is a critical success factor for SaaS business intelligence,” said Roman Stanek, GoodData founder and CEO. “Talend takes data integration off the table for our Salesforce CRM customers – now they analyze their data in only a few hours.”

GoodData has published its connector on Talend Exchange, providing developers and existing Talend users another easy on-ramp for bringing practically any data into Cloud Business Intelligence. Combining a free open-source integration tool with GoodData’s easy-to-use and free-to-start analytics service removes two major hurdles to business intelligence adoption.

“The open source model clearly provides the highest flexibility and performance for businesses of all types,” said Vincent Pineau, Talend’s vice president and general manager, Americas. “We are happy to see Talend’s leading edge data integration technology being adopted and embedded by SaaS providers such as GoodData to power their offerings, and accelerate their deployment.”

About GoodData
GoodData is the first business intelligence company born in the cloud. Our Cloud BI Platform encourages companies to take an agile approach to customer analytics by making it easy to access and analyze the data that defines customer relationships across marketing, selling and servicing. It may sound complex, but unlike a lot of business intelligence, Good Data is free to start, simple to use, and costs a lot less than you think. GoodData is headquartered in San Francisco and located in the cloud at http://www.gooddata.com.

About Talend
Talend is the recognized market leader in open source data integration. More than 1,000 paying customers around the globe, including Yahoo!, Virgin Mobile, Sony and Swiss Life, use the Talend Integration Suite of products and services to optimize the costs of data integration, ETL and data quality. With more than seven million lifetime downloads and 1.5 million core product downloads, Talend’s solutions are the most widely used and deployed data integration solutions in the world. The company has major offices in North America, Europe and Asia, and a global network of technical and services partners. For more information, please visit http://www.talend.com.