Pipeline Genome Project
Do you want to benchmark your sales pipeline? Compare your win rates, pipe-to-quota ratio or sales velocity with other sales leaders? Now you can!
The Pipeline Genome Project is a joint effort between SiriusDecisions and GoodData to collect and aggregate historical sales pipeline data from GoodData clients and prospects, perform analysis on the data and publish a set of standard metrics and reports that provide a benchmark and index for business-to-business organizations.
Don’t rely on surveys and experts to tell you if you’re doing well - benchmark yourself against other sales teams!
It’s easy and free to participate
- Sign up for a free trial of GoodData’s Salesforce Sales Analytics app -- even if you don’t opt-in, you can still get a view of your sales pipeline like you’ve never seen it before!
- Fill out this online form and give us permission to use your opportunity data in the Pipeline Genome Project (don’t worry, all of your data will be anonymous and aggregated -- we will never share any of your confidential opportunity- or customer-specific data)
- SiriusDecisions will produce a benchmark index and report from the data gathered across all participating companies.
What you get by participating
- A free trial of GoodData’s Salesforce Sales Analytics app
- Invitation to a free SiriusDecisions webinar presenting the results of the Pipeline Genome Project
- A summary white paper, presenting the results of the Pipeline Genome Project that will allow you to benchmark your sales pipeline metrics.
For more information
- Learn more about SiriusDecisions
- Read rave peer reviews of GoodData’s Salesforce Sales Analytics app on the AppExchange
- Sign up for the Pipeline Genome Project
- Let us know if you have any questions
- Read the Pipeline Genome Project FAQ below
FAQ
What is the Pipeline Genome Project?
The Pipeline Genome Project is a joint effort between SiriusDecisions and GoodData to collect and aggregate historical sales pipeline data from GoodData clients and prospects, perform analysis on the data and publish a set of standard metrics and reports that provide a benchmark and index for business-to-business organizations.
Why are you doing this?
The Pipeline Genome Project was conceptualized to overcome the typical challenges of gathering industry data on sales effectiveness. Instead of relying solely on industry experts and self-reported sales data, the Project can now leverage GoodData’s ability to capture historical sales pipeline data from thousands of companies with SiriusDecisions expertise in B2B sales and marketing effectiveness.
How will I benefit?
If you agree to participate, you will get
● A free trial of GoodData’s Salesforce Sales Analytics app
● Invitation to a free SiriusDecisions webinar presenting the results of the Pipeline Genome Project
● A summary white paper, presenting the results of the Pipeline Genome Project that will allow you to benchmark your sales pipeline metrics.
Who is SiriusDecisions?
SiriusDecisions is the world's leading source for business-to-business sales and marketing best-practice research and data. SiriusDecisions Executive Advisory Services, Consulting Services, Benchmark Assessment Services, Learning and Events provide senior-level executives with the sales and marketing operational intelligence required to maximize top-line growth and performance. The unique combination of thought leadership, benchmark data, analytic tools, best practices and access to a peer and analyst network allow SiriusDecisions clients to quickly receive the critical insight they need to make decisions effectively. For more information about SiriusDecisions, visit:http://www.siriusdecisions.com.
Who is GoodData?
GoodData offers the world’s most powerful Cloud BI Platform, providing our customers and partners with operational dashboards, advanced reporting and data warehousing at a fraction of the cost and complexity of other approaches. GoodData is trusted by companies like Enterasys Networks, Capgemini, and Software AG, and embedded into offerings from cloud innovators like Zendesk, Get Satisfaction and Pardot.
What data are you collecting?
When you sign up for a free trial of GoodData's sales analytics app, GoodData collects over 2 years of opportunity history data from your Salesforce account to provide historical trending and pipeline analysis. When you opt into the Pipeline Genome Project, we take a summary of that pipeline data - aggregated number and size of opportunities by stage, and historical win rates. We also collect basic demographic information from you (company size, industry, etc.) to perform industry-by-industry analysis.
How are you ensuring it’s anonymous?
First, all your data within GoodData is stored in segregated data warehouses, accessible only by you. Second, when you opt into the Project, all data used for aggregation and benchmarking is stripped of customer- or company-identifiable data. No individual opportunity or customer data will be included in the Project beyond opportunity dates, stages and opportunity sizes.
How do you ensure you have permission to use my data?
When you opt into the Project, you will need to agree to additional terms of service that expressly give GoodData permission to share summary data in this project.
Is my data safe?
Yes. GoodData is SAS70 certified, and have been through extensive security reviews by customers and by Salesforce.
When will I see the results?
We anticipate to share results from the Pipeline Genome Project by the end of 2011.