Answering the Key Questions

The hospitality industry is used to delivering great service, but it’s not traditionally comfortable with data. Most Market Metrix customers have multiple data sets that are fragmented in different pools both at the property level and at headquarters. GoodData gives Market Metrix customers an elegant way to pull all that data together and make sense of it.

GoodData supports Market Metrix customers by helping them answer key questions like: How are we doing? How are we doing compared to the competition? How can we improve? It allows users to dig deeper. They can get results immediately with a drag-and-drop interface and they don’t have to call Market Metrix and ask for a custom report—they can make it themselves.

Its collaboration with GoodData gives Market Metrix the opportunity to open dialogs with stakeholders that haven’t been feasible in the past. GoodData has empowered Market Metrix in its goal to get out of the custom report business and focus on its core competency.