Quantifying the Next Big Thing

For Brightidea’s customers, measuring the value of innovation is critical. How many ideas are in the pipeline? Where did they come from? How do they progress? How much money do they add to the top line? All these questions can be answered using Brightidea’s advanced dashboarding and analytics product powered by GoodData.

Innovation happens when a combination of unresolved ideas emerge from a complex social environment. Some come from a customer community. Others originate internally. Capturing and taming those ideas and then turning them into dollars is not simple. Now that Brightidea is powered by GoodData, users have a single view of the innovation funnel. It shows when and how ideas come in, how they are evaluated and converted into projects, how long the process is taking and ultimately the ideas’ impact.

Because GoodData provides a concise set of indices that can be tracked easily and consistently every year, Brightidea can establish industry standards like a Global Innovation Index that companies use to measure progress against historical performance, competitors or industry giants.

Brightidea had this kind of advanced reporting on their feature roadmap for more than two years before partnering with GoodData, but just 90 days after kicking off the project, they had precisely what their customers had been asking for running seamlessly in a Powered By GoodData dashboard.