Centrum Holdings is an Internet media company providing online advertising and marketing services to organizations in Central and Eastern Europe.
Centrum Holdings was seeing a steady growth in the visitors to their website, totaling about 3.8 million every month. However their lack of organized, operational data caused a significant analytic bottleneck internally. With data scattered accross multiple channels the Centrum Holdings team was manually tracking and analyzing their customer data in excel.
Within 2 months GoodData had delivered a full set of operational dashboards and reports combining 5 data sources from 6 different departments including their CRM, SAP, accounting, employee activity, Google AdSense and JIRA. By automating almost all of their manual processes the Centrum Holdings team reduced their operational reporting costs by 95%.
For the first time, Centrum Holdings now has full control of their data, enabling more than 300 of their employees to get immediate answers to their questions, and make more timely, informed, and precise decisions.