Kick Your Sales Into Gear: 5 Foolproof Steps [ #5 Latest Generation in Business Intelligence]

Michael Gear, GoodData’s Vice President of Sales & Field Ops, brings to you a five part blog series entitled, Kick Your Sales Into Gear: 5 Foolproof Steps. This post wraps up our blog series entitled, Kick Your Sales Into Gear: 5 Foolproof Steps.  All the topics Gear has discussed—having a plan, effectiveness, tracking changes, and  your current position, —fit into an overall winning strategy for your company.  Read the final post and ask yourself the following questions, “is my company business intelligent?”

1. #1 What’s Your Plan
2. #2 Who’s Leading the Charge
3. #3 The More Things Change
4. #4 Your Current Position is a Work in Progress

#5 Latest Generation in Business Intelligence is GoodBusiness

It seems like everything is big these days. Big cars, big stores, big food packages, big sports stadiums, big buildings, big businesses, even big people. This bigness everywhere generates more bigness, and in business the bigness evolves into Big Data, datasets so large and complex that they are difficult to work with using standard database-management tools.

A new generation of Business Intelligence (BI) is needed to work with Big Data. BI that provides real-time and relevant insight into markets, customers, employees, competitors, products, financials and brands. If you’re thinking this BI encompasses everything and everyone in your company, you are absolutely correct. This is what I call GoodBusiness, a way of running a company that focuses every single employee on the same critical goal—hitting your sales target.

It’s a powerful and effective way to do business, providing tremendous value and benefits to companies large and small. GoodBusiness provides solutions that meet specific business situations by connecting data with people and processes.

Analyze a large sales force, with a global view into their pipeline, and then increase their sales and revenue.

Examine a customer support organization, looking at support ticket volumes, resolution times and individual support agent performance, and then optimize efficiencies and effectiveness to increase revenue for premium services.

If you’re a radio station or Internet streaming service, use GoodBusiness to analyze customer listening patterns and understand the demographics of customers for different songs and artists. Then sell targeted advertising space.

You’ll get answers fast to all your critically important business questions. You will rapidly extract business value out of your data. Everything will be driven by the business for the business. It’s the ultimate in business best practices, and will absolutely ensure ongoing business success.

All the topics I’ve talked about in this post—having a plan, effectiveness, tracking changes, your current position, business intelligence—fit into an overall winning strategy for your company. But most important of all is doing these things based on real-time data and current information.

This detailed real-time information gives you a complete and accurate picture of your current sales situation. This information must be continually adapted to immediate needs in order to minimize pipeline risk, highlight changes in opportunities and enable a laser-like focus on high-value activities.

Is your company business intelligent?