I am happy to share with you two new videos on how GoodData is helping our recent customer Market Metrix delight their clients with better analytics and why Market Metrix chose GoodData to power their SaaS analytics over other vendors. Market Metrix is a leader in feedback solutions for the hospitality industry with a customer base of more than 100 enterprises across lodging, car rental, airlines and allied fields.

Prior to partnering with GoodData, Market Metrix offered their customers a set of standard reports, but users were asking for more and more custom reports. You can imagine that customizing reports for more than 100 companies was becoming a pretty complex endeavor. GoodData allowed Market Metrix to get out of the custom-report-building business, focus on their core activities and at the same time make their customers happier by providing a simple and flexible reporting mechanism.

What is exciting for us about partnering with Market Metrix is that they are a different type of customer than Enterasys Networks or Gazelle which we introduced you to in our previous videos. They are an Independent Software Vendor (ISV) serving a lot of companies and GoodData will thus make life easier for many, many more people.

That is enough from me, hear now from Robert Honeycutt, Market Metrix’s CEO, and his team in the first video and from Keith Jaeger, VP of Product Development in the second.

P.S.: How do you like the videos? Any questions? Please comment below and let me know!