The GoodData Blog

How Did Gazelle Embed Metrics into their Culture?

gazelle_logoLast week I shared videos from our customer Enterasys Networks on making Cloud BI pervasive through their business - starting with Sales Analytics for Salesforce CRM, and moving way beyond.

Now I want to share a very different story from Gazelle - which is creating a cool company around reCommerce (put more simply ... trading in your used gadgets for cash). Last September we profiled them on our blog. They are one of the most metrics-driven companies I have ever seen, and it’s stunning to see how far they’ve come to embed metrics into the culture of the company.

Check out the videos below for more:

  • Building a Metrics-Driven Business, you’ll hear from 2 Gazelle execs, Joe Morrow the EVP of Strategy and Ops and Wayne Deer about why metrics are so important to their business and how they truly run the business by the numbers
  • Adopting BI At Gazelle features Tom Russell, Gazelle’s BI Developer who has a simple motto—I try to put every piece of data I can get my hands on into GoodData so my business people can see it.
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