On-Demand Dashboards for Salesforce.com Provide Metrics for Sales & Marketing Success

GoodData today announced that TriNet, a provider of payroll, benefits and human resources outsourcing solutions to small businesses, has rolled out GoodData for Salesforce to its sales regions throughout the United States. GoodData provides on-demand reporting and analysis for Salesforce CRM marketing, sales and service data, enabling TriNet to trend its sales pipeline over time, analyze customer data across modules and visualize results with customized reports and dashboards.

“We believe that marketing and sales teams are successful when metrics are front-and-center to the operations process,” said Tina Babbi, Executive Director of Field Operations at TriNet. “We were losing two days every month analyzing our data and sharing it only once per month. GoodData’s real-time dashboards enable us to distribute information to the point where it’s actionable by our teams.”

TriNet has successfully deployed the GoodData for Salesforce sales analytics application, which connects to TriNet’s Salesforce CRM system, provides daily ‘snapshots’ of pipeline change, and leverages more than two years of historical data – all to deliver customized reports and dashboards to regional sales managers, sales operations and TriNet executives. GoodData ensures that all stakeholders have a current and comprehensive view into sales activity: sales regions have actionable insight into their sales pipeline, executives gain visibility into sales performance, and sales operations can identify trends and adjust sales strategy quickly. Any stakeholder can easily drill down to discover the story behind the numbers.

“I have spent my career as a business operations professional, and GoodData is the best fit for our teams to quickly access the analytics we need to run our business,” added Babbi. “Everybody talks about it, but GoodData really delivers.”

“TriNet is a very sophisticated and discerning customer for sales analytics,” said Roman Stanek, GoodData founder and CEO. “Helping their sales team focus on the right opportunities is a big win for our company.”

Based on the success of sales analytics, TriNet is now deploying GoodData for Salesforce marketing analytics application to report on leads and campaigns, optimize programs spend, and drive alignment between sales and marketing.

About GoodData
GoodData is the first business intelligence company born in the cloud. Our Cloud BI Platform encourages companies to take an agile approach to customer analytics by making it easy to access and analyze the data that defines customer relationships across marketing, selling and servicing. It may sound complex, but unlike a lot of business intelligence, Good Data is free to start, simple to use, and costs a lot less than you think. GoodData is headquartered in San Francisco and located in the cloud at www.gooddata.com.

About TriNet
TriNet serves as a trusted HR partner to small businesses, to help contain costs, minimize employer-related risks, relieve administrative burden, and keep focus on core business functions. From routine employee benefits service and payroll processing to high-level human capital consulting, TriNet’s PEO expertise is integrated with every facet of a client’s organization. Its solutions specialize in serving fast-moving companies in fields such as technology and professional services, who recognize that top-quality employees are their most critical competitive asset. For more information, please visit http://www.trinet.com.