With today’s launch of GoodData for Zendesk, we are introducing a new way for SaaS providers (and their customers) to succeed with analytics. It’s called Powered by GoodData, and it’s free.
Free for the SaaS providers who no longer have to avert their eyes when their customers ask for better reporting. Free for the end customers who no longer have to struggle with Excel spreadmarts or doomed-for-failure IT projects just to report on their own data.
Why are we doing this?
- Because business data should be in the hands of business people. We are sick of the BI industry talking about “BI for the masses” yet delivering BI for IT only.
- Because we can. GoodData was built to leverage the unfair economics of the cloud and multi-tenancy. We can automate the setup of hundreds of GoodData projects when we know the data, the model, the reports and dashboards. And hosting is essentially free thanks to Amazon Web Services. No cloudwashing here.
- Because we believe in return before investment. You could spend the next 6 months evaluating the BI vendors that claim fast, easy, affordable, flexible, on-demand, cloud-based, adaptive, predictive analytics on all your data or your customers data. We think the BI world is stuck in paralysis by analysis mode – 65% failure rates; 18 month project cycles, fascination with the new, new thing. Ugh. Stop your evaluation cycles and your requirements gathering and start looking at your data. Change how you buy BI.
- Because we know success breeds success. SaaS vendors ask us how we make money on Powered by GoodData. We’ve all read the skepticism about freemium. For us it’s simple. As soon as people see their data in GoodData, they invariably want to analyze more data from more sources, which is where we make money. Or to put it another way: we make money only when your customers succeed with GoodData. We do believe in BI for masses.
- Because we want to meet your customers. Our value proposition to you is simple, let us delight your customers with meaningful and actionable dashboards, and give them the power to slice and dice the data how they want. We can take analytics off of your product roadmap, let you deliver in in less than 60 days, without major engineering investment, and we can even show you a way to make money up-selling advanced analytics. All that we ask in return is the permission to market and sell to your customers.
At the end of the day, Powered by GoodData is all about eliminating the friction between business users and business data. Today that friction can be easily measured in time, money, and frustration. We, as vendors, owe our customers these types of “ah-ha” experiences that remind them that the cloud is more than just moving the same failed approaches to another deployment model.
If you are a SaaS provider and host customer data, we’d like to talk.
Did I mention that it’s free?
