The Era of Marketing Technology Has Arrived
The time is ripe for marketers to become technologists. Thanks to big data, companies are gaining unprecedented insights into their target audience’s behavior and buying…
How Big Data Can Help You Become a Legendary CIO
Legendary CIOs leverage technology to create strategic advantages for their business. They are, in effect, strategic business partners who enabled their companies to hone a…
How GoodData Helped Marketron Win New Business
The following Powered By guest blog comes from Tony Gaughan, CTO at Marketron, the media industry’s leading provider of business software solutions and services. How…
Big Data, Big Distribution
The following Powered By guest blog comes from John Collins, CEO at GreatVines, a leading provider of superior software solutions for producers and…
Celebrating Five Years of Empowering Customers
On the eve of GoodData’s fifth anniversary, we’d like to take a moment to thank our customers and partners for supporting our efforts to change…
Are You Truly Monetizing Black Friday and Cyber Monday?
For retailers, Black Friday and Cyber Monday are more important than ever. In 2011, customers purchased $11.4 billion on Black Friday, the highest amount ever …
Big Data Conundrum: Show me the money!
Inventory levels. Sales results. Negative comments on Facebook. Positive comments on Twitter. Shopping on Amazon. Listening to Pandora. Online search habits. No matter what you…
Why we can no longer afford to pit Big Data against traditional BI
While some still consider Big Data a tool confined to behemoths like Google and Amazon, an ever-increasing number of B2B organizations of all sizes are…
Scared of Big Data? Don’t Be.
If you’re a company worth your salt, chances are you’re drowning in a swamp of data. According to IDC, more than 90 percent of data…
Three (More) Ways to Generate Revenue from Your Data
The second Powered By partner guest blog comes from Scott Hirsch, Get Satisfaction’s VP of Product Marketing. Three (More) Ways to Generate Revenue from Your…