Marketing Metrics Overload: What Really Matters
Data and metrics are everywhere these days, making it easy to compile numbers on nearly any topic, from email marketing and lead generation to social…
The Art and Science of Data-Driven Marketing
CMOs are in the middle of a dramatic informational shift: a data explosion that presents both tremendous opportunity and risk. Buyers now self-direct 60 percent of their…
7 Strategies For a Stellar Executive Marketing Dashboard
Next to your marketing strategy, plan and team, your marketing dashboard should be near the top of your list of critical items to really nail….
5 Ways to a Brave New You – Takeaways from Marketo Summit 2013
The theme of this year’s Marketo User Summit was “A Brave New You.” A lot of the panels and events at the Summit focused on…
Relent, CIOs. Your Kingdom Has Been Infiltrated.
Wake up, CIO. Your CMO is analyzing more data in real time than you are. What are you doing about it? Nearly 70 percent of…
Using Marketing Analytics To Gain a Holistic View Into Your Marketing Data
Marketing automation and CRM systems are vital components for marketing today. Yet when it comes to reporting, they leave a lot to be desired. Most…
Marketing Revenue Attribution: Sourced vs. Influenced Revenue
In a perfect world, the investments made in marketing campaigns would be proportional to the returns we could expect from each. But in the real…
How To Avoid Being Tone Deaf To Customers
The following Powered By guest blog comes from Even Walser, Vice President of Revenue and Business Development at Genius.com. How To Avoid Being Tone Deaf…
Three Steps to Managing Marketing ROI
We are inviting our Powered By partners to share their knowledge, insight and tips & tricks on how to monetize data and turn it into…
Marketers Want to be Data-Driven [Infographic]
GoodData helps convert big data into profitable insights and strategies for CMOs and everyone in the “C suite.” With its disruptive, cloud-based enterprise platform for business intelligence, GoodData delivers actionable data securely to marketing professionals in real-time. For businesses pressured to manage by the metrics, the need has never been greater.