Marketing Analytics That Speak the Same Language as Your CMO
They don’t call it ‘big data’ for nothing. Marketers juggle a three-ring circus of data-driven activities, from demand generation to social media, marketing automation to…
Sales Forecasting With Nerf Blasters
We talk a big sales metrics game here at GoodData. We’re not afraid to drop some knowledge about how best to craft your sales pipeline…
Marketing Contribution: Make Your Commitment
Data-driven marketing begins with a commitment to drive a specific share of your company’s growth through marketing efforts. Once you’ve made this concrete commitment, all…
How to Keep Mavericks From Crushing Your Sales Forecast
There’s a maverick on every sales team. You love them. You hate them. You need them to keep closing deals. So how do you maintain…
Are You Data-Driven Marketing Minded?
It’s a fact: data-driven marketing metrics can help you answer the critical marketing questions that once baffled marketers. When you know the answers, you’re likely to…
10% Is The Most Dangerous Stage in Your Sales Pipeline
To a VP of sales, it doesn’t get real until deals hit 50% in the sales pipeline. Until then, deals at 10% and 20% are…
The Era of Marketing Technology Has Arrived
The time is ripe for marketers to become technologists. Thanks to big data, companies are gaining unprecedented insights into their target audience’s behavior and buying…
Sales Metrics That Forecast New Rep Performance
Why wait until a new sales rep’s pipeline matures to uncover if they’ll ramp to quota? Instead, let their behavior tell the story by tracking…
3 Tips to Improve Sales Pipeline Performance
Great sales organizations use data to manage success, not review what’s already happened. Without the right data at the right time, you’re at risk of not…
The Cloud Economy: Putting an End to Inbred Software
It’s official: the cloud wins. No bull. I couldn’t have made that statement five years ago. What’s changed is a new generation of powerful, best-of-breed…