10% Is The Most Dangerous Stage in Your Sales Pipeline
To a VP of sales, it doesn’t get real until deals hit 50% in the sales pipeline. Until then, deals at 10% and 20% are…
Sales Metrics That Forecast New Rep Performance
Why wait until a new sales rep’s pipeline matures to uncover if they’ll ramp to quota? Instead, let their behavior tell the story by tracking…
5 Kinds of Business Analysis Techniques Every Business User Should Know
If you’re a business user thinking about analytics, the options can be dizzying. Where do you begin? Here is a list of 5 business analysis…
3 Tips to Improve Sales Pipeline Performance
Great sales organizations use data to manage success, not review what’s already happened. Without the right data at the right time, you’re at risk of not…
Marketing Metrics Overload: What Really Matters
Data and metrics are everywhere these days, making it easy to compile numbers on nearly any topic, from email marketing and lead generation to social…
The Art and Science of Data-Driven Marketing
CMOs are in the middle of a dramatic informational shift: a data explosion that presents both tremendous opportunity and risk. Buyers now self-direct 60 percent of their…
7 Strategies For a Stellar Executive Marketing Dashboard
Next to your marketing strategy, plan and team, your marketing dashboard should be near the top of your list of critical items to really nail….
How Big Data Can Help You Become a Legendary CIO
Legendary CIOs leverage technology to create strategic advantages for their business. They are, in effect, strategic business partners who enabled their companies to hone a…
CEOs: Hold Your Team Accountable for Data Analysis
Maybe you already know the story of Ron Johnson and J.C. Penney. Johnson, the retail superstar behind the Apple store and Target’s turnaround, was hired…
Farmers Versus Hunters: The Importance of Account Management
The following guest blog was written by John O’Farrell, partner at Andreessen Horowitz, and GoodData investor and board member. On my Andreessen Horowitz blog, I…