Subscription Analytics
Track the Metrics That Matter in Subscription Businesses
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Whether selling periodicals, communication services, gym memberships or Software as a Service (SaaS), businesses bill on a subscription basis.
To win in the subscription business, you need to understand new metrics around the acquisition of new customers, the retention of existing customers and cohort analysis. GoodData makes that easy by bringing the data into interactive dashboards to track your subscriber revenue.
Why You'll Love Subscription Analytics
- Brings your revenue and subscriber numbers front-and-center in interactive dashboards that feature KPIs trended historically
- Tracks the metrics that matter in subscription businesses: Conversion, MRR, CAC, CLTV, Churn, ARPU and Cohort Analytics
- Ties into your existing billing systems, including Aria, Chargify, Zuora and other SaaS billing solutions; traditional billing and revenue management solutions; and custom billing systems
Upgrade to More Functionality
Billing data lets us compute monthly recurring revenues, churn rates and other key performance indicators. But by itself, billing data can only give a limited perspective on subscriber behaviors. Gain more comprehensive insight by correlating subscription billing metrics with data sets from financial, product usage, support, marketing, CRM or other operational systems. Here are a few common data sources that are often integrated:
- Salesforce or other CRM solutions
- Zendesk or other support desk solutions
- Pardot or other marketing solutions
- Custom product usage tracking subsystems