Pardot Marketing Analytics
Measure Marketing’s Impact on Revenue
Pardot Marketing Analytics gives marketers everything they need to track the ROI and effectiveness of their marketing activities.
Automatically connected to Pardot’s data and built directly into Pardot’s UI, the app tracks the KPIs that matter most: new and active prospects, campaign effectiveness and marketing contribution. Instead of struggling with Excel, marketers can show off their performance with highly visual dashboards and drill down for deep insight.
Why You'll Love It
- Satisfies marketers' insatiable appetite for analytics and data without the typical reporting pain
- Manage your marketing efforts with pre-built metrics and dashboards encompassing around lead funnel, campaign performance and program success
- Track your contribution to revenue with Marketing Sourced and Influenced Revenue reports
- Share dashboards and custom reports across your organization to show off your campaign's effectiveness and collaborate with others
Price
Free for Pardot users. Paid version with complete campaign & performance data coming spring '12.
How to get it:
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Login to Pardot and enable GoodData
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Get blown away by the instant insight into your marketing performance
Upgrade to More Functionality
Measuring marketing performance is just the starting point—it’s easy to add more data, dashboards and metrics to measure the rest of your business. Here are the most common ways Pardot users get more value out of GoodData:
CRM Analytics
Track lead-to-revenue and better understand marketing’s influence on the sales pipeline. GoodData has easy connections to most major CRM systems, including Salesforce, SugarCRM and Microsoft Dynamics.
Website Analytics
Use GoodData’s pre-built app for Google Analytics to track overall website performance and conversions and to compare anonymous-to-known website visitors.
Facebook and Social Media Analytics
Understand your customer behavior and activity across social networks.
Product Analytics
Track in-product customer behavior and understand where your customers are engaging inside your web app or game.