GoodData announced its first ISV customer, Market Metrix, a leading provider of software-as-a-service based customer satisfaction and loyalty data to more than 100 enterprises across lodging, car rental, airlines and allied fields. Market Metrix has licensed GoodData to give its hospitality clients deeper insights into the customer data that drives their businesses. GoodData provides the ability to build custom dashboards and reports, via an easy-to-use interface directly within Market Metrix’s existing customer portal.
“Our hospitality customers have an insatiable desire to better understand data around customer satisfaction and loyalty,” said Robert Honeycutt, CEO of Market Metrix. “GoodData lets us give them a powerful tool to dig deeper, understand trends and capture more of the story behind the metrics.”
With GoodData’s customer analytics solutions, software-as-a-service (SaaS) providers like Market Metrix can easily and affordably enhance their existing services with on-demand dashboards, reporting and analytics. SaaS providers can create highly repeatable analytics applications that provide a low-friction way to address increasing customer requirements for reporting and analytics.
“The economics of BI are broken for SaaS providers: too complex to build, too expensive to buy,” said Roman Stanek, GoodData founder and CEO. “GoodData brings the economic advantages of the cloud to SaaS providers, letting them embed powerful analytics at a fraction of the cost.”
Join Keith Jaeger, Vice President of Product Development at Market Metrix on a webinar on March 25, 2010 at 10am PST as he discusses the challenges of SaaS analytics and the opportunity for SaaS providers to work with GoodData. You can register at https://www2.gotomeeting.com/register/816928338.
About GoodData
GoodData is the first business intelligence company born in the cloud. Our Cloud BI Platform encourages companies to take an agile approach to customer analytics by making it easy to access and analyze the data that defines customer relationships across marketing, selling and servicing. It may sound complex, but unlike a lot of business intelligence, Good Data is free to start, simple to use, and costs a lot less than you think. GoodData is headquartered in San Francisco and located in the cloud at www.gooddata.com.
About Market Metrix
Market Metrix has been helping leading hospitality companies turn feedback into performance since 1996. Combining award–winning research with powerful products, Market Metrix gives clients essential information, guidance and tools to make informed business decisions. Software–as–a–Service (SaaS) based products help clients save money, improve guest and employee loyalty and gain control over the new social media wave.
